Some Ways to Revive Falling Organic Traffic
When we talk about ideal scenario from SEO perspective, it mainly involves consistent increase in the organic traffic to your website. This increase denotes increasing number of visits and enhanced interest by people in your website.
Nevertheless, you may also face a situation in which you might stop receiving extra internet traffic. It is normally a temporary situation and it shouldn’t be of much concern.
However, an active decline in your internet traffic can also be the case here. A small dip in internet traffic is not something to be worried about. But, if this drop is consistent over a few weeks, you should consider it as a distress signal and look for the options to revive the internet traffic to and from your website.
Here, we are going to mention a few things that you can do to enhance falling internet traffic to your website.
The manual penalty
Manual penalty is not very common but it gets identifiable as soon as it is slapped. If you are awarded this penalty, your site will get a steep drop in internet traffic and you will instantly see a notification that your site has been penalized.
If both of these things have not happened, it’s not the manual penalty you should be worried about. However, if your website is penalized this way, you will immediately need to correct the problem and submit the report of your action to Google for the penalty to be revoked.
Look for website portions with dropped internet traffic
If it is not the penalty which has been causing internet traffic drop, you will need to look at the specific areas of website that are facing this drop in traffic. Although, the drop in internet traffic may be cumulative, there might be only a few pages whose traffic would have disappeared.
Find out those pages and look at the links, keywords, competition and content in those pages.
Analyze the competition
Competition is the first thing you should analyze in order to start fixing the internet traffic problem of affected pages. Look for the businesses and startups that might have replaced you in the search rankings. It can be done by checking internet traffic against your main keywords. There can be two reasons for the drop in this scenario. First, your competitors have invested more in SEO and they are using right techniques to stay ahead. Second, you might not have been able to keep your place due to weakened strategies; and the competitors have found an opportunity to occupy your place.
Your link profile
Your link profile is another highly important element when it comes to fixing your internet traffic. Certain link profilers like Moz’s Open Site Explorer can be of great help in analyzing the links that are pointing to your website. Remember, spammy and untrustworthy sources of links can cause major drop in your internet traffic.
On site content
Lastly, there is the content quality that you need to analyze. If none of the issues mentioned above has been the cause of problem, it is definitely the quality of content you will need to work on. Make sure that content on your website is unique and upgraded according to the modern-day requirements of the users.